The Virginia Consumer Protection Act protects “consumers” from unfair or deceitful tactics in transactions involving “goods and services.” As stated in the Act, its intent is “to promote fair and ethical standards of dealings between suppliers and the consuming public.” Typically, these scenarios involve the sale of some product by a company to an individual. There are over 50 prohibited practices under the Act, including the misrepresentations of goods or services, false advertisements or statements, and failure to disclose relevant information to the consumer. If you are able to prove that a business or company engage in any of these prohibited behaviors, you can be awarded your attorney’s fees and court costs in addition to your damages.